You can see her work on Flickr , Behance and her Facebook page. John Aldred is based in Scotland and photographs people in the wild and animals in the studio. You can find out more about John on his website and follow his adventures on YouTube.
Alex is a commercial photographer based in Valencia, Spain. She mostly shoots people and loves anything to do with the outdoors. You can see her work on her website and follow her Spanish landscape adventures on instagram. Adam owns a production company that specializes in corporate marketing and brand strategy. His videos have collectively hit over a quarter billion views. Submit A Story. In , Kodak introduced the revolutionary Instamatic camera.
Kodak was also the first to make home-movie equipment and an easy-to-use color slide film, Kodachrome. In , Kodak produced the camera used by astronauts of the Apollo 11 mission which was used on the surface of the moon.
The first ever photo of Earth taken from deep space was captured by Lunar Orbiter I with Kodak hardware. The company filed for bankruptcy protection in , exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in An easy explanation is myopia.
Kodak was so blinded by its success that it completely missed the rise of digital technologies. After all, the first prototype of a digital camera was created in by Steve Sasson, an engineer working for … Kodak. The camera was as big as a toaster, took 20 seconds to take an image, had low quality, and required complicated connections to a television to view, but it clearly had massive disruptive potential. Spotting something and doing something about it are very different things.
In fact, Kodak invested billions to develop a range of digital cameras. Doing something and doing the right thing are also different things. The next explanation is that Kodak mismanaged its investment in digital cameras, overshooting the market by trying to match performance of traditional film rather than embrace the simplicity of digital. All of that is moot, the next argument goes, because the real disruption occurred when cameras merged with phones, and people shifted from printing pictures to posting them on social media and mobile phone apps.
Why did Kodak, the king of photography and videography, go bankrupt? What was the reason behind Kodak's failure? Why did Kodak fail despite being the biggest name of its time? This case study answers the same. Why Did Kodak Fail? FAQs on Kodak Downfall.
Kodak, for many years, enjoyed unmatched success all over the world. Kodak adopted the 'razor and blades' business plan. The idea behind the razor-blade business plan is to first sell the razors with a small margin of profit.
After buying the razor, the customers will have to purchase the consumables the razor blades in this case again and again; hence, sell the blades at a high-profit margin. Kodak's plan was to sell cameras at affordable prices with only a small margin for profit and then sell the consumables such as films, printing sheets, and other accessories at a high-profit margin.
Using this business model, Kodak was able to generate massive revenues and turned into a money-making machine. As technology progressed, the use of films and printing sheets gradually came to a halt. This was due to the invention of digital cameras in However, Kodak dismissed the capabilities of the digital camera and refused to do something about it. Did you know that the inventor of the digital camera, Steven Sasson, was an electrical engineer at Kodak when he developed the technology?
That's how you shoot yourself in the foot! Kodak ignored digital cameras because the business of films and paper was very profitable at that time and if these items were no longer required for photography, Kodak would be subjected to huge losses and end up closing down the factories which manufactured these items. And soon enough, many other companies started the production and sales of digital cameras, leaving Kodak way behind in the race.
This was Kodak's first mistake. The ignorance of new technology and not adapting to the changing market dynamics initiated Kodak's downfall. After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films , its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.
Kodak believed that the citizens of the United States of America would always choose it over Fuji Films, a foreign company. And once again, Kodak wasted time promoting the use of film cameras instead of emulating its competitors.
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